JRD Group presents its new logo. It was given on the occasion of the 20th anniversary of its foundation. The new logo is the central element of the new corporate visual identity, for the preparation of which JRD chose the well-known Czech graphic studio Najbrt.
Studio Najbrt has been operating on the Czech and international market since 1994, focusing not only on the creation of corporate visual identity, but also creating books, posters, exhibitions, websites and applications. It is known, for example, for its work for the Karlovy Vary International Film Festival or the creation of an iconic logo for the city of Ostrava.
"With the new logo and visual identity, we are opening the next stage of JRD's development. Cooperation with Najbrt studio helped us to visually express our values and vision with an emphasis on innovative and sustainable solutions in our fields. The new logo is also meant to symbolise our ambition to continue pushing the boundaries in all areas of our operations," says Jan Sadil, CEO of JRD.
"We have designed a bold, confident logo for JRD, with a unique detail in the letter R to convey innovation and energy efficiency in home building. The chosen colour scheme reflects sustainability and a connection with nature, which is part of the activities and direction of all JRD companies. The logo also includes a symbol that underlines all of the above and is another element of the company's visual style," says Aleš Najbrt, creative director of Najbrt Studio
